| Audio | Visual | 
        
            | Music | It all started with people   Image of old Copenhagen with people standing in the street and a horse and carriage    | 
        
            | Music | A true understanding of the impact of living with hearing loss A grandmother leaning towards a child with her hand behind her ear    | 
        
            | Music  | And one man’s passion to change things for the better   Image of the Demant family   | 
        
            | Music | Hans Demant’s wife, Camilla, experienced hearing loss from an early age.   Image of Hans Demant and Camilla Demant   | 
        
            | Music | News of a revolutionary hearing device used at Queen Alexandra’s coronation   Image of Queen Alexandra   | 
        
            | Music | Inspired Hans to travel to London to buy one for his wife   Image of London   | 
        
            | Music | Camilla’s improvement inspired Hans to help more people suffering from hearing loss   Image of Camilla Demant and her son William   | 
        
            | Music | He began importing hearing devices from America and established his own company   Logo of General Acousticon   | 
        
            | Music | His son, William, inherited his father’s business and his passion   Group picture with employees in white    | 
        
            | Music | And devoted himself to improving life for people with hearing loss   Image of Acousticon shop   | 
        
            | Music | By 1940, William Demant was manufacturing his own hearing aids   Image of workers assembling hearing aids   | 
        
            | Music | Image of Oticon hearing aids and of people wearing them | 
        
            | Music | In the 1960’s the company expanded internationally | 
        
            | Music | And in the 1970’s established its own research facility   Image of a house | 
        
            | Music | One man’s enterprise became a world-leading company   Images of the team | 
        
            | Music | Image of Oticon building | 
        
            | Music | The passion to empower people with hearing loss   People hiking | 
        
            | Music | To lead an active life, has remained   People dancing   | 
        
            | Music | At our headquarters, local offices, and our international research centre, Eriksholm   Eriksholm building   | 
        
            | Music | We invite people to share with us the challenges they face every day   Woman sitting in a studio   | 
        
            | Music | We combine our learnings with the technological leadership People examining the hearing aids | 
        
            | Music | To create innovative hearing care solutions that empower people   People in real life   | 
        
            | Music | They communicate freely, interact naturally and participate actively   People smiling and laughing at each other   | 
        
            | Music | People are our starting point Image of people   | 
        
            | Music | Technology is our means   Image of woman holding a phone, with a ConnectClip and pair of hearing aids on the table.  | 
        
            | Music | Empowering people is our shared goal   People sitting on the beach | 
        
            | Music | Oticon  People first   Oticon logo |